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Jungle Speaks


Aug 5, 2014

This really 'serious'.

Leon Festinger

Cognitive dissonance.

Attitude: I’m on a diet and will avoid fat food.
Behavior: Eating some high fat food.

Change behavior/cognition
(Ex: Stop eating the doughnut)
Justify behavior/cognition by changing the conflicting cognition
(Ex: “I can cheat sometimes”)
Justify behavior/cognition by adding new cognitions
(Ex: “I’ll spend 30 extra minutes at the gym to work it off”)
Ignore/Deny any information that conflicts with existing beliefs
(Ex: “I did not eat any fat. I’m always healthy.”)

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