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Jungle Speaks

experience design

Jun 8, 2015

This awesomely 'geek'.

Sergio Nouvel

Go read

This switch from web design to experience design is directly caused by the shift from web pages to digital products, tools, and ecosystems.

Web pages are just part of something much bigger: mobile apps, API’s, social media presence, search engine optimization, customer service channels, and physical locations all (in)form the experience a user has with a brand, product, or service.

Pretending that you can run a business or deliver value just by taking care of the web channel is naïve at best and harmful at worst.