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Jungle Speaks

measuring creativity

Nov 15, 2015

This really 'serious'.

Charles Limb

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Scientists have no way to quantify or measure whether creative output is any good. The problem is that we’re trying to do studies on things that enhance or improve or even disrupt creativity. And in order to actually make something like that work, or feasible, we have to have a way of measuring whether the creativity was improved or worsened, and I don’t know how to do that. Yet.