netlify refresh baseballhat favico feed up speakqr burger menu catchphrase geek ono italiano serious serious dark serious thin singlish english external_link mail twitter comments announcement git junglestar cc copyright
Jungle Speaks

trigger words

Dec 25, 2015

This really 'serious'.

John Walker

Go read

Trigger words are terms with well-defined meanings which have been endowed with additional power, often emotional in nature, by use and repetition in the legacy media and government schools, employed to evoke a visceral response and short-cut rational thought in the reader.

Consider, for example, “controversial”. By itself, the word is entirely devoid of political tilt in any direction: it simply denotes something about which people disagree with some degree of ferocity. But look at how it’s used: legacy media outlets consistently label issues they oppose as “controversial”, while those they endorse, equally disputed amongst the public, appear without an adjective.

The bias is never explicit, but deliciously subtle and effective: the “controversial” issue is, inarguably, controversial, while the unlabeled one appears, by contrast, to be the consensus view of all right-thinking people.